A movement born from a deep passion for pushing limits, living fully and building our community.

What started with two mates who lived and breathed fitness, running and lifestyle culture, quickly evolved into something bigger. A platform where strength meets purpose, and every step we take is fuelled by more than personal goals.

360 South Project builds apparel made to perform in the gym, on the track, and in everyday life. We create community events that challenge people, bring them together, and leave a lasting impact.

We run because we respect the work.
We design with intent prioritising comfort, function, and clean design.
We move because movement builds connection, and connection creates change.

This is more than a run.
It’s a standard.
It’s a community.

Join us. Show up. Do the work.
Be part of something bigger than the distance.